About Us

Your own town centre e-commerce website

All the Little Shops aims to support the independent retailer – but at the same time, when grouped together as 20 or more independent shops and services, we can offer a dedicated Town Centre website to help all independents trade under the national brand of All the Little Shops. This means we can pool our resources and work together to compete on a more level playing field with The Multiples.

We offer a quality online solution to Town Centre Managers, Retail Associations and Independent Retailers.

Supporting Independent Businesses

This exciting e-business scheme has been launched to increase your town centre business. The website is primarily designed to help the shops and services that make the shopping experience in our town centres so different – the highly valued independent retailers!

This scheme is based upon an innovative new website designed to create an e-commerce channel for the owner/operated businesses, selling a selection of their products via the Internet and also act as a promotional tool for the town centre in exposing the hidden gems of your town to on-line visitors to the site.

Exposing the hidden gems of your Town Centre

The concept is fully backed by multiple retailers and shopping centre managers who know that the independent retailers of our town centres really add the shopping experience. The wide range of independent shops add excitement to shopping in town, they increase dwell time and build frequency of visit – this footfall is vital to all retailers, big and small, and equally important to the Landlords who charge the rents and the Council that levies business rates. Without the independents - everyone loses!

An online shop

This website is not a simple directory – it is a fully integrated e-commerce website that will allow independent business to sell or showcase their top 20 or more items online.

It is important to note that the site will offer only a selection of goods and services online and key to the success is to raise awareness of additional products in the independent shops and increase awareness of other independent retailers in adjacent streets and throughout the town. This in turn will increase footfall to our town centres.

Incentive / Discount Vouchers

All independents shops and services have the opportunity to use our downloadable e-voucher facility. Businesses can create their own voucher, set the length of the incentive, monitor the uptake. At the same time, on the retailer’s behalf, we will capture user details and add to our monthly e-news and special offer e-mailing list. These vouchers drive footfall into our town centres.

Reserve and Wrap

The last thing we want is for the site to purely sell online – we want to help build footfall to your Town Centre and add value to the shopping experience – something The Multiples cannot always do as they are restricted by head office. Independent businesses have the opportunity to participate in our Reserve and Wrap option – this allows an online visitor to purchase online, reserve and collect the product on their next visit into town – but also have it gift wrapped free if required. This adds value and ensures the visitor comes into shops, remembers the independents and

has the opportunity to see the full range of products. Like minded independents can network and cross-fertilise footfall via All the Little Shops.

Adding to the independent retailers bottom line – An additional income stream

Remember –many of the sales achieved online will be in addition to normal turnover – shoppers nationwide will be able to easily find and purchase online. More local shoppers will have a choice of buying online, collecting their chosen products and downloading the incentive vouchers. The gross profit of these sales will go straight to your bottom line – usual costs such as rent, rates, heating and lighting – accountancy and fixed costs, all remain the same. These sales are all additional margin...

Our Town already has a website

Great – but does your town have a quality website – which does not just list businesses but actually helps independent businesses trade online and embrace the Internet? Can the town’s retailers sell online via a secure single payment gateway? Can independent retailers take advantage of a downloadable voucher system? Can all retailers join together under one positive brand and send monthly e-news offers to the town centres database of shoppers – who want to support independent retailers?

The more exposure you have on The Web the better. The hardest part is being found by the search engines – they love pages…the more pages the better. Imagine initially – your town has just 20 retailer with only 5 products each online – that’s 100 pages – later, with our help, the town has 100 retailers with 20 products – that’s 2000 pages…one log does not make a decent fire as they say!

What do retailers need to trade online?

Our fully integrated system is easy to use and manage. Retailers simply register online, create their own shop profile, add a picture of the shop or their logo. From there they add product details, images, prices etc. All Postage and packaging is free or included in the price.

All you need is:

Full contact details and trading name
A good quality image of logo or shop / restaurant / retail unit
Good quality images of 20 products you would like to promote with full description, price
An idea for an incentive you would like to reward customers who use our voucher system

How do I create an ATLS scheme for my Town Centre?

Simply Register you interest here to download our summary and arrange an initial chat to discuss your town centre. From there we can discuss the marketing and launch strategies and tailor a scheme to suit your budget.

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