Marketing help for Independent Retailers

"I'm passionate about the value and unique offers independent retailers bring to our high streets, and I'm determined to do all that I can to help them through this tough trading time."

It is tough out there on the high street – trying to get as much out of the footfall passing your shop or service, whilst the shoppers are keen to keep their money in their purse or seeking even better value.

But there is help out there – and you are not alone. The Multiples have big budgets and strong marketing teams – many have made up for the tough times on the high street by professionally embracing the internet and selling online – many use the internet to drive footfall into their outlets by integrating incentive / discount vouchers. They also cleverly capture existing shoppers’ and potential customers’ data - and then e-mail them via intelligent online customer relationship management software. They can do it... They have the resources!

The serious players even have their own Loyalty Cards and promotions using smart card technology. This allows these large retailers to profile their prospects, track expenditure and drip feed promotions to that database. Teasing more and more out of the consumers’ pockets.

All clever stuff and requires Big Budgets – or does it?

By joining All the Little Shops you can take advantage of these clever techniques from as little as £20 per month.

Over the past 2 years we have developed a system to allow independent retailers the opportunity to trade on a more level playing field with The Multiples.

This is your opportunity to register your independent business or service, totally FREE - no catch whatsoever! Click here.

Our National All the Little Shops website membership includes:

Mini website & business profile

Photo of premises and logo

100 word description of your business

Opening hours

Google maps link

Free Search Engine Optimisation (SEO)

Showcase 20 key products to sell online or display as available in-store

E-commerce and secure payment gateway via SagePay

Personalised, downloadable incentive / discount vouchers

Marketing POS

Reserve and Collect Scheme

Link to your own website to help SEO

Quarterly management information

Access to the All the Little Shops jobs board

Be part of a monthly e-newsletter

Membership of All the Little Shops marketing and networking club

And if you can get a group of 20 or more independent retailers in your town to join All the Little Shops we will create dedicated feature pages to help promote your town centre and link with news, what’s on and travel and tourism. We can also help you create your own Shop Local scheme and Loyalty Card using Award Winning Savvy UK Smart Card technology.

Next steps - register your independent business or service, totally FREE - Click here and we will send you full membership details before the National site goes live.

In the meantime take a quick look at these three great sites:

Colwyn Bay - just launched... and Wombourne, Shrewsbury.

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